Executive Coach Announces FLY HIGH™ Framework to Help Leaders Overcome Burnout and Reignite Performance
Newport News, VA – July 10, 2025 – After years of navigating executive-level pressure, professional fatigue, and operational stagnation, Dr. Dwight Shawrod Riddick II has announced the FLY HIGH™ performance framework through his company, CMI Max Potential Coaching & Speaking Certification Academy. This structured program aims to support professionals, educators, and organizations in creating consistent high-performance habits without relying on overexertion or burnout cycles.
Founded in Suffolk, Virginia, Dr. Riddick’s academy is a leadership development organization offering certification pathways and business acceleration resources for aspiring coaches and speakers. The company provides a comprehensive system for professional development that moves beyond motivational language, instead focusing on implementable strategies.
FLY HIGH™, the academy’s signature keynote and coaching method, is structured around two integrated phases. The F.L.Y. phase – Focus Forward, Learn, Don’t Lose, Yes to Your Turn – emphasizes mindset alignment and momentum building. The H.I.G.H. phase – Habits Over Hype, Implement with Innovation, Grow in the Grit, Honor the High Vision – guides clients in sustaining results through disciplined action.
“In the environments I work with, performance fatigue is common,” said Dr. Riddick. “FLY HIGH™ equips leaders to realign with their goals, build meaningful systems, and shift from pressure-based decision-making to purpose-led execution.”
As part of the academy’s offerings, clients can enroll in the Max 365 Daily Coaching Program, a mentorship track designed to reinforce daily accountability. The Max Potential Coaching & Speaking Certification Program provides DIY online coursework combined with weekly calls and access to expert-led masterminds. Additionally, the Playmaker Business Accelerator provides a structured business launch system for clients seeking to establish and grow their coaching or speaking enterprises.
To date, over 350 individuals have completed programs through the academy. Dr. Riddick’s background includes certifications from the John Maxwell Team and Eric “ET” Thomas’s Extreme Execution program. He is also an active member of ICF Virginia and a recognized speaker with Next Level Speakers Academy.
On November 6, 2025, CMI Max Potential will host its Entrepreneurs Mastermind and Max The Mic Speak-Off Competition, aimed at spotlighting emerging voices in business and leadership development. The event will convene certified coaches, entrepreneurs, and professional speakers to foster innovation, collaboration, and visibility in the coaching industry.
Dr. Riddick has also recently participated in a co-authored project alongside motivational speaker Les Brown, further solidifying his role within the global leadership and personal development landscape.
For more information on coaching services, certification programs, or upcoming events, visit www.maxpotentialcmi.com.
About CMI Max Potential Coaching & Speaking Certification Academy
CMI Max Potential is a coaching and leadership training organization based in Suffolk, Virginia. Founded by Dr. Dwight Shawrod Riddick II, the academy specializes in executive coaching, speaker development, and business acceleration programs. With a focus on systems-based growth and sustainable performance, the academy equips clients with the tools to lead with purpose and clarity.
Media Contact
Company Name: CMI Max Potential Coaching & Speaking Certification Academy
Contact Person: Dr. Dwight Shawrod Riddick, II
Email: Send Email
Phone: 757-514-1428
Country: United States
Website: http://www.maxpotentialcmi.com/
